Look up "Wool" by Hugh Howey. Okay it's genre fiction, but he may be on to something. The future for fiction authors in the digital world may be to dip into the past: serialization. Give one chapter/story away and test your mettle as a writer by charging for additional instalments at 99 cents a shot. Publishers are saying that short-fiction or instalment fiction is the perfect length (and price) for impulse purchase-downloading for e-readers. Step one, as you know Bev, is to retain your digital rights.